Web Development Brand Statement Samples

Getting Started

After creating your brand statement, you can adapt it for your CV or resume summary, LinkedIn summary, and portfolio biography. Please see examples of the brand statement and its adaptations below.

Key Takeaways

Can be in first person or without pronouns; best to avoid third person.
Use your brand statement as a diving board to help you build your CV or resume summary, LinkedIn summary, and portfolio biography (examples listed below).

Brand Statement Example 1 (without pronouns)

Front-end web developer leveraging background in psychology to build more intuitive user experiences on the web. Recently earned a certificate in full stack development from [school name] and developed skills in JavaScript, CSS, React.js, and responsive web design. Known as an innovative problem-solver passionate about developing apps, with a focus on mobile-first design and development. Aim for each project is to best engage the audience for an impactful user experience. Excited to leverage skills in the future as part of a fast-paced, quality-driven team to build better experiences on the web.

Brand Statement Example 2

As a driven and tech-savvy web developer, I have always had a strong gravitational pull toward technology. I am currently pursuing an intensive web development coding certificate at [school name]. I am gaining experience in the foundations of web development while honing my skills in HTML5, CCS, Bootstrap, JavaScript, jQuery, and a bit of Python and MySQL. Having an appetite for continuous learning, collaboration, and problem-solving, I plan to create and maintain websites while also developing iOS and Android apps. Equally passionate about building applications that assist people to make their lives easier. Looking to bring my attention to detail and technical skills to a company to grow and become a valuable asset.

Brand Statement Example 3

Personable and passionate back-end developer with a background in sales and customer service and a full stack certificate from [school name]. I have honed my skills in Node.js, Axios, Express, Handlebars, SQL, JavaScript, CSS, HTML, and Python to develop meaningful server-side applications. I am able to collaborate and work with a team while solving problems in high-stress environments. An articulate individual who enjoys connecting with co-workers and is passionate about building applications that assist people to make their lives easier. Looking to bring my attention to detail and technical skills to a company to grow and become a valuable asset.

Resume Summary

Key Takeaways

Must not include pronouns.
Omit details listed elsewhere on the CV or resume for conciseness (e.g., education, a full list of technical skills, specific achievements or projects). The exception to this is if you want to emphasize a qualification, such as a recent completed program, at the top of the CV or resume.

Example 1

Front-end web developer with a background in psychology. Trained at [school name] coding boot camp and earned a certificate in full-stack web development. Innovative problem-solver passionate about developing apps; focused on mobile-first design and development. Strengths in creativity, teamwork, and building projects from ideation to execution.

Example 2

Passionate and solutions-driven full stack web developer with a web development certificate from [school name]. Experience in 3D design utilizing a combination of strong communication, collaboration, problem-solving, and analytical skills. Strong ability to design, build, and maintain websites from conception to production. Ability to work in a fast-paced and diverse team environment developing solutions and exceeding expectations.

LinkedIn Summary (“About” Section)

Key Takeaways

More similar to the brand statement than to the summary.
First person is ideal, but omitting all pronouns is okay. Third person should be avoided, since it can sound awkward.
Flexibility in formatting. This content can be expanded if desired but should avoid listing every detail about your experience, skills, etc., since those are listed in sections underneath.
Might include an invitation to connect at the end.

Example

I am a front-end web developer holding a Bachelor of Arts in Psychology. I recently earned a certificate in full stack development from [school name], where I developed skills in JavaScript, CSS, React.js, responsive web design, and more.

As an innovative problem-solver passionate about developing apps, my current focus is on mobile-first design and development. Since completing the bootcamp, I have continued my studies independently to learn more about iOS and Android development.

I bring the following to every project: